1.0Rationales Verkaufen und Beschaffenhttps://www.rationalselling.com/deJulio Salgadohttps://www.rationalselling.com/de/author/jcsalgado/rich600338<blockquote class="wp-embedded-content" data-secret="dJWcHc1Xr4"><a href="https://www.rationalselling.com/de/crms-for-digital-media/">CRMs für digitale Medien im Wandel</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.rationalselling.com/de/crms-for-digital-media/embed/#?secret=dJWcHc1Xr4" width="600" height="338" title="«Changing face of CRMs for Digital Media» – Rational Selling & Sourcing" data-secret="dJWcHc1Xr4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.rationalselling.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script>https://www.rationalselling.com/wp-content/uploads/2017/05/How-to-choose-a-Digital-Maketing-CRM1.png936575Customer acquisition has more or less been the primary focus of big business up until now. Their main focus has been on getting more and more customers, instead of focusing on those they already have. It costs to acquire a customer