{"id":7663,"date":"2016-04-07T10:48:19","date_gmt":"2016-04-07T05:18:19","guid":{"rendered":"https:\/\/rationalselling.com\/?p=7663"},"modified":"2020-05-24T19:14:12","modified_gmt":"2020-05-24T13:44:12","slug":"sales-workforce-assessment-tools-how-can-they-help","status":"publish","type":"post","link":"https:\/\/www.rationalselling.com\/de\/sales-workforce-assessment-tools-how-can-they-help\/","title":{"rendered":"Wie k\u00f6nnen die Instrumente zur Bewertung des Verkaufspersonals helfen?"},"content":{"rendered":"<p>Wenn Sie Ihre Vertriebsmitarbeiter einer Bewertung unterziehen, die eine klare Momentaufnahme der \"Vertriebs-DNA\" des Einzelnen liefert, ist dies ein Trend, der Unternehmen hilft zu erkl\u00e4ren, warum es manchmal schwierig ist, die Vertriebsziele zu erreichen und den Trichter voll zu halten\u00e2\u20ac\u00a6<\/p>\n<p>Dokumentierte Untersuchungen zeigen, dass es oft nicht um die F\u00e4higkeiten oder Kompetenzen der Mitarbeiter im Innen- oder Au\u00dfendienst geht, sondern eher um ein Missverh\u00e4ltnis zwischen der Person und der ihr zugewiesenen Rolle, also ein Problem des Vertriebsmanagements.<\/p>\n<p>Ich beginne damit, einige der Bereiche zu beschreiben, in denen Verkaufsbewertungen Ihnen helfen k\u00f6nnen, und ich werde Dave Kurlan, CEO der OMG Group, einen Spezialisten und erfolgreichen Autor auf diesem Gebiet, zitieren:<\/p>\n<p><strong>Versp\u00e4tete Schlie\u00dfungen:<\/strong><\/p>\n<p>Der Abschwung der Weltwirtschaft begann gegen Ende 2007. Nachdem es Anzeichen daf\u00fcr gab, dass sich die Wirtschaft zu erholen begann, mussten viele Unternehmen weiterhin Verz\u00f6gerungen bei Gesch\u00e4ftsabschl\u00fcssen hinnehmen. Die offensichtlichen Gr\u00fcnde sind sowohl typisch als auch oberfl\u00e4chlich:<\/p>\n<ul>\n<li>Nicht genug Geld vorhanden<\/li>\n<li>Sie haben es auf die lange Bank geschoben<\/li>\n<li>Sie haben es f\u00fcr das n\u00e4chste Haushaltsjahr geplant.<\/li>\n<li>Sie haben sich noch nicht entschieden<\/li>\n<li>Sie haben es ausgeschrieben<\/li>\n<\/ul>\n<p>Andere Themen haben an Bedeutung gewonnen<br \/>\nDie Realit\u00e4t sieht so aus, dass schw\u00e4chere Verk\u00e4ufer diese Hemmungen nicht verstehen, und gro\u00dfartige Verk\u00e4ufer \u00fcberwinden sie nicht nur, sondern erleben sie auch nur selten.<\/p>\n<p>Sales Workforce Assessments k\u00f6nnen Ihnen dabei helfen, herauszufinden, ob einer Ihrer Vertriebsmitarbeiter in der Lage ist, diese und andere Hemmnisse zu \u00fcberwinden.<\/p>\n<p>F\u00fcr jede R\u00fcckmeldung, jeden Standpunkt und jede Frage bin ich dankbar.<\/p>\n<p>Julio Salgado<\/p>","protected":false},"excerpt":{"rendered":"<p>Wenn Sie Ihre Vertriebsmitarbeiter einer Bewertung unterziehen, die eine klare Momentaufnahme der \"Vertriebs-DNA\" des Einzelnen liefert, ist das ein Trend, der Unternehmen hilft zu erkl\u00e4ren, warum es manchmal schwierig ist, die Vertriebsziele zu erreichen und den Trichter voll zu halten\u00e2\u20ac\u00a6 ... <\/p>","protected":false},"author":8,"featured_media":7664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6],"tags":[21717,21706,21707,21708,21704,21689,21690],"class_list":["post-7663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-workforce","tag-b-to-b-sales","tag-digital-marketing","tag-social-media","tag-sales","tag-rational-selling","tag-rational-selling-and-sourcing","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Workforce Assessment tools, how can they help? 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