{"id":9625,"date":"2017-05-16T12:49:29","date_gmt":"2017-05-16T07:19:29","guid":{"rendered":"https:\/\/rationalselling.com\/?p=9625"},"modified":"2022-02-21T18:14:00","modified_gmt":"2022-02-21T12:44:00","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/www.rationalselling.com\/de\/digital-marketing\/","title":{"rendered":"Definitiver Leitfaden f\u00fcr digitales Marketing"},"content":{"rendered":"<div class=\"prose\">\n<p>&nbsp;<\/p>\n<p>Unabh\u00e4ngig davon, ob Sie sich zum ersten Mal an digitales Marketing heranwagen oder ob Sie schon vorher mit kleinen Teilen davon experimentiert haben, ist ein wirkungsvoller und solider Plan f\u00fcr digitales Marketing entscheidend f\u00fcr den Erfolg Ihres Unternehmens und kann sich auf Ihr Endergebnis auswirken. Die Sichtbarkeit Ihrer Marke zu erh\u00f6hen, mehr Kunden anzuziehen, mit Ihren bestehenden Kunden in Kontakt zu treten - all das muss mit einem bestimmten Ziel vor Augen aufgebaut werden.<\/p>\n<p>Bei der Erstellung Ihres digitalen Marketingplans sind einige Dinge zu beachten:<\/p>\n<p><strong>Inhaltliche Strategie<\/strong><\/p>\n<p>Eine Inhaltsstrategie bedeutet nicht nur, gute Inhalte zu haben. Die Erstellung von Inhalten ist nat\u00fcrlich der erste Schritt, aber zu erwarten, dass sich die Kunden automatisch mit Ihren Inhalten besch\u00e4ftigen, ist ein etwas weit hergeholter Gedanke! Sie m\u00fcssen einen Plan mit einem Redaktionskalender, einem Plan f\u00fcr das Engagement in den sozialen Medien, Engagement-Ma\u00dfnahmen, Optimierung und Feinabstimmung sowie Verfolgung der Konversionsmatrizen erstellen. Sie m\u00fcssen herausfinden, an wen Sie sich mit Ihren Inhalten wenden und was Sie erreichen wollen, indem Sie sie mit Ihren Inhalten ansprechen.<\/p>\n<p><strong>Optimierung der Suchmaschine<\/strong><\/p>\n<p>Wenn eine Suchmaschine wie Google Ihre Inhalte im Internet nicht finden kann, wird es nat\u00fcrlich auch kein anderer tun! Die wesentlichen Bestandteile eines SEO-Plans sind -<\/p>\n<p>Keyword-Recherche - Fast alle Suchmaschinen bieten Tools f\u00fcr die Keyword-Recherche an<\/p>\n<p>Link Building &amp; Back-linking - Verlinkung Ihrer Inhalte mit ma\u00dfgeblichen und hochwertigen Websites<\/p>\n<p>Soziale Netzwerke - Einbindung von Kunden in soziale Netzwerke und Seiten wie Facebook, Twitter und LinkedIn. Auch die Einbindung von Kunden \u00fcber ma\u00dfgebliche Foren und andere Online-Communities<\/p>\n<p><strong>Inbound Marketing<\/strong><\/p>\n<p>Untersuchungen zeigen, dass die meisten Online-Nutzer bezahlte Werbung im Internet ignorieren. Bezahlte Anzeigen auf Facebook, Google usw. kommen bei den Kunden nicht mehr gut an, weil sie anorganischer Natur sind. Versuchen Sie stattdessen, in den obersten organischen Suchergebnissen bei Google zu erscheinen. Das mag als schwierige Aufgabe erscheinen, aber mit dem richtigen Plan und der richtigen Ausf\u00fchrung ist es \u00fcber einen gewissen Zeitraum hinweg erreichbar.<\/p>\n<p><strong>Landing Pages<\/strong><\/p>\n<p>Ihre Landing Pages m\u00fcssen Ihre Botschaft auf den Punkt bringen und pr\u00e4gnant sein. Erstellen Sie solide, benutzerfreundliche Landing Pages auf Ihrer Website. Die Landing Pages m\u00fcssen Ihr Alleinstellungsmerkmal deutlich machen und eine solide und schnelle Handlungsaufforderung enthalten.<\/p>\n<p><strong>Struktur der Website<\/strong><\/p>\n<p>Oft sind die erfolgreichsten Websites diejenigen, die einfach sind. Versuchen Sie, die Struktur der Website benutzerfreundlich zu gestalten und den Endbenutzer im Auge zu behalten. Verzichten Sie auf \u00fcberm\u00e4\u00dfige Medien, die die Aufmerksamkeit der Nutzer ablenken. Es sollte f\u00fcr den Benutzer einfach sein, das zu finden, wonach er auf Ihrer Website sucht. Beauftragen Sie einen guten Website-Architekten, der Ihnen bei der Optimierung Ihrer Website-Struktur hilft und sicherstellt, dass Ihre Website sowohl leicht als auch ausreichend ist, um das Publikum anzusprechen.<\/p>\n<p><strong>Plan f\u00fcr soziale Medien<\/strong><\/p>\n<p>Ein Plan f\u00fcr die sozialen Medien besteht nicht nur darin, Beitr\u00e4ge f\u00fcr die sozialen Medien zu erstellen und sie immer wieder zu ver\u00f6ffentlichen. Es muss eine M\u00f6glichkeit geben, Ihr Publikum in die Beitr\u00e4ge einzubeziehen - das Ver\u00f6ffentlichen von Frageb\u00f6gen f\u00fcr schnelles Feedback und das Anbieten von Werbegeschenken f\u00fcr die Zeit Ihres Publikums ist eine M\u00f6glichkeit. Stellen Sie au\u00dferdem sicher, dass Sie auf die Fragen Ihrer Nutzer in den sozialen Medien innerhalb eines angemessenen Zeitrahmens (60 Minuten sind angemessen) antworten.<\/p>\n<p><strong>Analytik verwenden<\/strong><\/p>\n<p>Ihre Bem\u00fchungen im digitalen Marketing m\u00fcssen st\u00e4ndig gemessen werden. Dies ist wichtig, um den ROI Ihrer Bem\u00fchungen zu kennen und zu wissen, was beim letzten Mal funktioniert hat und was nicht. Diese Zahlen m\u00fcssen in Ihrer n\u00e4chsten Kampagne genutzt werden. Es gibt eine Reihe von Tools, darunter Google Analytics, mit denen Sie die Reichweite Ihres digitalen Marketings verfolgen k\u00f6nnen.<\/p>\n<p>Seien Sie ehrlich mit Ihren Inhalten, seien Sie verbindlich mit Ihrer Reichweite und Ihrem Engagement, entwickeln Sie h\u00e4ufige Kommunikationskan\u00e4le mit Ihrem Publikum und verfolgen Sie die Reaktionen - all dies w\u00fcrde ein etwas langsameres, aber definitives Wachstum Ihres Zielpublikums und sichere Konversionen gew\u00e4hrleisten!<\/p>\n<p>Wenn Sie in Ihrem eigenen Tempo lernen m\u00f6chten, ein Digital Marketeer zu werden, nehmen Sie hier an unserem kostenlosen Online-Kurs teil. <a href=\"https:\/\/www.rationalselling.com\/de\/courses\/digital-marketing-associate\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Digital Marketing Associate (frei)<\/a><\/p>\n<p>Wir bei <a href=\"http:\/\/www.rationalselling.com\/de\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">RationalSelling<\/a> sind Experten, die Sie bei der Gestaltung und Durchf\u00fchrung Ihrer digitalen Marketingkampagnen unterst\u00fctzen. Wir wissen, wie man die richtigen Inhalte erstellt, die richtigen Tools einsetzt und daf\u00fcr sorgt, dass Ihre Kampagne die h\u00f6chste Sichtbarkeit erh\u00e4lt. <a href=\"https:\/\/www.rationalselling.com\/de\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sprechen Sie mit uns<\/a> um zu erfahren, wie wir helfen k\u00f6nnen.<\/p>\n<p>(Geschrieben von. <a href=\"https:\/\/www.linkedin.com\/in\/mansijain06\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mansi Jain<\/a> f\u00fcr RationalSelling)<\/p>\n<\/div>\n<div id=\"floating-share-button\"><\/div>\n<div class=\"article-content-footer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Unabh\u00e4ngig davon, ob Sie sich zum ersten Mal an digitales Marketing wagen, oder ob Sie schon vorher mit kleinen Teilen davon experimentiert haben, ist ein wirkungsvoller und robuster Plan f\u00fcr digitales Marketing entscheidend f\u00fcr den Erfolg Ihres Unternehmens und ... <\/p>","protected":false},"author":8,"featured_media":9626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6],"tags":[21705,21706,21707,21708,21709,21704,21699,21698,21689,21690,11],"class_list":["post-9625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-globalsales","tag-b-to-b-sales","tag-digital-marketing","tag-social-media","tag-search-engine-optimization","tag-sales","tag-recruitment","tag-software-solutions","tag-rational-selling","tag-rational-selling-and-sourcing","tag-seo","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Definitive Guide to Digital Marketing - Rational Selling &amp; 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