{"id":9631,"date":"2017-05-22T11:58:54","date_gmt":"2017-05-22T06:28:54","guid":{"rendered":"https:\/\/rationalselling.com\/?p=9631"},"modified":"2022-02-21T18:13:49","modified_gmt":"2022-02-21T12:43:49","slug":"crms-for-digital-media","status":"publish","type":"post","link":"https:\/\/www.rationalselling.com\/de\/crms-for-digital-media\/","title":{"rendered":"CRMs f\u00fcr digitale Medien im Wandel"},"content":{"rendered":"<p>Die Kundenakquise war bisher mehr oder weniger das Hauptaugenmerk der gro\u00dfen Unternehmen. Ihr Hauptaugenmerk lag darauf, mehr und mehr Kunden zu gewinnen, anstatt sich auf die zu konzentrieren, die sie bereits haben. Es kostet, einen Kunden zu gewinnen, und deshalb muss man ihn auch \"halten\". Wie geht man also an diese Aufgabe heran, um sicherzustellen, dass sich die Investitionen in die Kundenakquise wiederholen?<\/p>\n<p>Hier kommen die speziell auf die digitalen Medien zugeschnittenen CRMs ins Spiel. W\u00e4hrend die Frage, ob man sich auf die Kundenbindung oder die Kundengewinnung konzentrieren sollte, von der Phase abh\u00e4ngt, in der sich ein Unternehmen befindet, und von der Art der Branche, in der es t\u00e4tig ist, dienen CRMs traditionell dazu, die Kundendatenbank zu speichern und gesch\u00e4ftliche Aktivit\u00e4ten wie Rechnungsstellung, E-Mail-Versand und Notizen zu erledigen. Immer mehr Unternehmen erkennen jedoch, wie wichtig es ist, Daten \u00fcber ihre Kunden zu sammeln und diese Daten effektiv zu nutzen, um den Umsatz zu steigern.<\/p>\n<p>CRMs in der heutigen digitalen Medienwirtschaft haben sich schnell ver\u00e4ndert, um dieser Anforderung gerecht zu werden. W\u00e4hrend die Kundenakquise recht gut verstanden wird, kann die Kundenbindung als Marketingtechnik eher eine Kunst sein. Die Kundenbindung ist weniger standardisiert und variiert je nach Art des Unternehmens, in dem Sie t\u00e4tig sind. Hinzu kommt die kontinuierliche Zunahme von datenf\u00e4higen Mobilger\u00e4ten und Smartphones. Dies hat einen enormen Einfluss auf die Markentreue und die Art und Weise, wie die Backend-CRMs damit umgehen. Apps f\u00fcr telefonische Bestelldienste haben Pionierarbeit im Konzept der Kundenbindung geleistet und davon massiv profitiert.<\/p>\n<p>Digitale Marketing-\/Media-CRMs nutzen die aus verschiedenen direkten und indirekten Quellen gesammelten Daten, um die bestehenden Kunden durch digitale Kommunikation (E-Mails, Newsletter, Angebote, Push-Benachrichtigungen, Nachrichten usw.) kontinuierlich anzusprechen.<\/p>\n<p>Bei der Auswahl eines solchen CRM f\u00fcr Ihr Unternehmen sollten Sie die folgenden Punkte beachten:<\/p>\n<p>1.    E-Mail-Marketing-Integration - Die F\u00e4higkeit, funktionsreiche und robuste E-Mail-Marketing-Anbieter von Drittanbietern zu integrieren.<\/p>\n<p>2.    Integrierte Webformulare - Die M\u00f6glichkeit, Informationen direkt vom Kunden und im CRM zu erfassen. Landing- und Kontaktseiten f\u00fcr die schnelle Datenerfassung helfen auch, \u00dcbertragungsfehler zu vermeiden.<\/p>\n<p>3.    Anpassbares Reporting - Es sollte Ihrer Marketingabteilung robuste Funktionen f\u00fcr benutzerdefiniertes Reporting und Modellierung bieten. Sie sollten in der Lage sein, die gesammelten Daten schnell zu analysieren.<\/p>\n<p>4.    Tagging - Tags erg\u00e4nzen die Idee der Datenorganisation. Einzelne W\u00f6rter oder kurze S\u00e4tze k\u00f6nnen manuell oder automatisch an Ihre Kundendaten angeh\u00e4ngt werden, um die Suche und Filterung zu erleichtern.<\/p>\n<p>5.    Integration sozialer Medien - Da viele Ihrer Kunden in den sozialen Medien sehr aktiv sein werden, sollte es in der Lage sein, diesen potenziell gro\u00dfen und kosteng\u00fcnstigen Kanal zu nutzen.<\/p>\n<p>Wir bei <a href=\"https:\/\/www.rationalselling.com\/de\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">RationalSelling<\/a>verwenden ein effizientes und hochgradig anpassbares CRM-System (CRM4u). Wir sind Experten bei der Erstellung von Mitteln zur Erfassung von Kundendaten und der Entwicklung automatisierter Kampagnen zur Kundenbindung und -gewinnung. Zusammen mit einer Reihe von detaillierten, anpassbaren Berichten k\u00f6nnen wir alle Interaktionen mit unseren Kunden bis hin zur individuellen Ebene im Auge behalten.<\/p>\n<p>Sprechen Sie jetzt mit uns, um zu erfahren, wie Sie dieses hochmoderne, leichtgewichtige Power-Tool in Ihr Marketing-Arsenal integrieren k\u00f6nnen!<\/p>\n<p><a href=\"https:\/\/www.rationalselling.com\/de\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Demo anfordern<\/a><\/p>\n<ul>\n<li><em>Geschrieben von <\/em><a href=\"https:\/\/www.linkedin.com\/in\/mansijain06\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Mansi Jain<\/em><\/a><em> f\u00fcr RationalSelling<\/em><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Die Kundenakquise war bisher mehr oder weniger das Hauptaugenmerk der gro\u00dfen Unternehmen. Ihr Hauptaugenmerk lag darauf, mehr und mehr Kunden zu gewinnen, anstatt sich auf die zu konzentrieren, die sie bereits haben. Es kostet, einen Kunden zu gewinnen ... <\/p>","protected":false},"author":8,"featured_media":9632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[75,6,7],"tags":[21715,21716,21707,21704,21689,21690],"class_list":["post-9631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","category-blog","category-business","tag-crm","tag-business","tag-digital-marketing","tag-sales","tag-rational-selling","tag-rational-selling-and-sourcing","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changing face of CRMs for Digital Media - Rational Selling &amp; Sourcing<\/title>\n<meta name=\"description\" content=\"Customer acquisition has more or less been the primary focus of big business up until now. 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It costs to acquire a customer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rationalselling.com\/de\/crms-for-digital-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Rational Selling &amp; Sourcing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RationalSelling.Sourcing\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-22T06:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-21T12:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rationalselling.com\/wp-content\/uploads\/2017\/05\/How-to-choose-a-Digital-Maketing-CRM1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"936\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julio Salgado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rationalselling\" \/>\n<meta name=\"twitter:site\" content=\"@rationalselling\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julio Salgado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/\"},\"author\":{\"name\":\"Julio Salgado\",\"@id\":\"https:\/\/www.rationalselling.com\/#\/schema\/person\/d4075cceeedc73011360f2e78733d69c\"},\"headline\":\"Changing face of CRMs for Digital Media\",\"datePublished\":\"2017-05-22T06:28:54+00:00\",\"dateModified\":\"2022-02-21T12:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/\"},\"wordCount\":534,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rationalselling.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rationalselling.com\/wp-content\/uploads\/2017\/05\/How-to-choose-a-Digital-Maketing-CRM1.png\",\"keywords\":[\"CRM\",\"business\",\"Digital Marketing\",\"sales\",\"rational Selling\",\"Rational Selling and Sourcing\"],\"articleSection\":[\"Sales\",\"Blog\",\"Business\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/\",\"url\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/\",\"name\":\"Changing face of CRMs for Digital Media - Rational Selling &amp; Sourcing\",\"isPartOf\":{\"@id\":\"https:\/\/www.rationalselling.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rationalselling.com\/fr\/crms-for-digital-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rationalselling.com\/wp-content\/uploads\/2017\/05\/How-to-choose-a-Digital-Maketing-CRM1.png\",\"datePublished\":\"2017-05-22T06:28:54+00:00\",\"dateModified\":\"2022-02-21T12:43:49+00:00\",\"description\":\"Customer acquisition has more or less been the primary focus of big business up until now. 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