{"id":9698,"date":"2017-07-10T12:36:57","date_gmt":"2017-07-10T07:06:57","guid":{"rendered":"https:\/\/rationalselling.com\/?p=9698"},"modified":"2022-02-21T18:11:09","modified_gmt":"2022-02-21T12:41:09","slug":"changing-trends","status":"publish","type":"post","link":"https:\/\/www.rationalselling.com\/fr\/changing-trends\/","title":{"rendered":"Tendances changeantes - Les ventes dans le monde num\u00e9rique"},"content":{"rendered":"<p>La vente est un domaine traditionnel domin\u00e9 par des vendeurs chevronn\u00e9s ayant des dizaines d'ann\u00e9es d'exp\u00e9rience sur le terrain et aupr\u00e8s des clients. Cependant, dans le monde de plus en plus connect\u00e9 dans lequel nous vivons aujourd'hui, beaucoup de choses ont chang\u00e9. Le comportement des clients a chang\u00e9 et la dur\u00e9e d'attention est plus courte. En outre, de nouveaux modes de pens\u00e9e et outils technologiques permettent d'atteindre les clients l\u00e0 o\u00f9 ils se trouvent ! Voici quelques-unes des tendances changeantes que nous avons observ\u00e9es.<\/p>\n<p><strong>Ax\u00e9 sur le Big Data<\/strong><\/p>\n<p>Le big data devient de plus en plus courant. Les sources de collecte de donn\u00e9es sont multiples et il existe des syst\u00e8mes permettant d'exploiter ces donn\u00e9es. En outre, la baisse des co\u00fbts et l'augmentation des offres des fournisseurs de services bas\u00e9s sur le cloud pour le big data favorisent son adoption.<\/p>\n<p><strong>Analyse pr\u00e9dictive<\/strong><\/p>\n<p>Il s'agit d'\u00e9tudier les mod\u00e8les de comportement des clients afin de pr\u00e9dire les mod\u00e8les futurs et donc de guider les d\u00e9cisions pour les actions futures. L'analyse pr\u00e9dictive est de plus en plus assist\u00e9e par une infrastructure technologique qui permet de r\u00e9duire consid\u00e9rablement le temps n\u00e9cessaire pour donner un sens aux mod\u00e8les de donn\u00e9es disponibles...<\/p>\n<p><strong>Marketing de contenu<\/strong><\/p>\n<p>Le contenu a toujours \u00e9t\u00e9 le roi. Cependant, les utilisateurs sont attir\u00e9s par des contenus tr\u00e8s m\u00e9diatiques. Nous disposons des outils n\u00e9cessaires pour cr\u00e9er des contenus multim\u00e9dias riches et de l'infrastructure serveur\/cloud disponible pour servir ces contenus aux utilisateurs sur tous les appareils. Cela permet un meilleur engagement.<\/p>\n<p><strong>M\u00e9dias sociaux<\/strong><\/p>\n<p>En tant que clients, nous passons une grande partie de notre temps en ligne sur les m\u00e9dias sociaux. L'utilisation des canaux de m\u00e9dias sociaux pour atteindre des clients potentiels permet aux entreprises d'offrir une exp\u00e9rience personnalis\u00e9e. Facebook et Twitter ont \u00e9t\u00e9 les pr\u00e9curseurs de ces interactions.<\/p>\n<p><strong>Automatisation du marketing<\/strong><\/p>\n<p>Les outils et les applications CRM sont d\u00e9sormais adapt\u00e9s \u00e0 l'environnement connect\u00e9 des ventes et du marketing.  L'utilisation d'applications comme CRM4u permet d'augmenter le nombre de prospects avec moins d'efforts et de renforcer l'engagement des clients. Les m\u00e9canismes de notation des pistes et des prospects dans ces syst\u00e8mes permettent d'attribuer des priorit\u00e9s \u00e0 l'\u00e9quipe de vente pour qu'elle agisse en cons\u00e9quence.<\/p>\n<p><strong>L'entonnoir des ventes<\/strong><\/p>\n<p>L'entonnoir de vente est assist\u00e9 par des outils d'automatisation tels que CRM4u qui poussent des prospects plus qualifi\u00e9s \u00e0 travers l'entonnoir de vente. Cela permet de r\u00e9duire les co\u00fbts et donc d'obtenir un meilleur retour sur investissement. Il existe \u00e9galement des m\u00e9canismes de retour d'information et des rapports qui permettent d'affiner les strat\u00e9gies de vente.<\/p>\n<p>Si vous souhaitez en savoir plus sur la fa\u00e7on dont RationalSelling utilise les outils d'automatisation des ventes et si vous souhaitez en mettre un en place pour votre entreprise, contactez-nous \u00e0 l'adresse info@rationalselling.com.<\/p>","protected":false},"excerpt":{"rendered":"<p>La vente est un domaine traditionnel domin\u00e9 par des vendeurs chevronn\u00e9s ayant des dizaines d'ann\u00e9es d'exp\u00e9rience sur le terrain et aupr\u00e8s des clients. Cependant, dans le monde de plus en plus connect\u00e9 dans lequel nous vivons aujourd'hui, beaucoup de sens ont chang\u00e9. Le comportement des clients ... <\/p>","protected":false},"author":8,"featured_media":9699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[75],"tags":[21700,21699,21692,21684,21685,21689,21690],"class_list":["post-9698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-content-strategy","tag-recruitment","tag-share-point","tag-corporate-training","tag-soft-skills","tag-rational-selling","tag-rational-selling-and-sourcing","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changing Trends \u2013 Sales In Digital World - Rational Selling &amp; Sourcing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rationalselling.com\/fr\/changing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Trends \u2013 Sales In Digital World - Rational Selling &amp; Sourcing\" \/>\n<meta property=\"og:description\" content=\"Sales has been a traditional domain dominated by seasoned sales persons with over decades of field and customer experience. 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